TOPIC : DEVELOPMENT OF WORDPRESS WEBSITE
Developing a WordPress website involves several technical steps and considerations, particularly for digital marketers in Calicut looking to establish a strong online presence. Below is a comprehensive guide that outlines the procedure, steps, extensions, and plugins necessary for effective WordPress website development.
WordPress Website Development Process
1. Project Initiation
The first step in development of WordPress website is to define the project goals and requirements. This includes identifying the target audience, the purpose of the website, and the desired features.
2. Domain and Hosting
- Domain Name: Choose a unique and relevant domain name that reflects your brand.
- Web Hosting: Select a reliable hosting provider that supports WordPress installations.
3. WordPress Installation
Once you have your domain and hosting set up, install WordPress. Most hosting providers offer one-click installations, simplifying this process.
4. Choosing a Theme
Find a WordPress theme that fits your brand identity and is optimized for mobile for the development of WordPress website. Themes can be found in the WordPress repository or purchased from third-party providers like Theme Forest.
5.Customizing the Theme
Customize your theme to match your branding. This includes adjusting colors, fonts, and layouts. Utilize the WordPress Customizer for real-time previews of your changes.
6. Creating Essential Pages
Develop basic pages that every website needs, such as:
- Homepage
- About Page
- Services Page
- Certifications
- Blogs
- FAQ
- Contact Page
- Privacy Policy
Use the WordPress editor to add content to these pages, ensuring they are informative and engaging for visitors.
7. Installing Plugins
Plugins extend the functionality of your WordPress site. Essential plugins for digital marketers include:
- Site kit by google
- Rank Math SEO
- Yoast, All in one SEO
- Really Simple ssl
- Media File Renamer
- Redirection for contact form 7
8. SEO tools
Page speed insight, Plagiarism checker, Analytics, Broken link checker, Moz bar (DA and SS checker), Keyword density checker, Search console, Semrush, Squoosh, Ahrefs, Uber suggest, Answer the public, Robot.txt generator, XML site map generator, Snippet optimization tool, Tag manager, Schema markup generator, Keyword Planner, Backlink checker, Quilbot, Website word counder, Ai tool, Website audit, Screeming frog, Microsoft clarity.
9. Optimizing for SEO
Configure SEO settings to enhance visibility in search engine results. This includes setting up permalinks for clean URLs, optimizing meta titles and descriptions, and ensuring mobile-friendliness. Tools like Yoast SEO can guide you through these optimizations.
10. Adding Blog Functionality
A blog is vital for content marketing strategies. It allows you to share insights, engage with your audience, and improve SEO. Create a blog page and start publishing relevant content regularly to attract visitors and establish authority in your niche.
11. Launching the Website
Before launching, thoroughly test your website for functionality, responsiveness, and speed. Once satisfied, promote your site through social media and other marketing channels to drive traffic.
12. Ongoing Maintenance
Regularly update WordPress, themes, and plugins to ensure security and performance. Monitor site analytics to track user behavior and make necessary adjustments to improve the user experience.
13. How search engine works
There is three process,
Crawling: This is an automatic process to access a website and obtain the content.
Indexing: This is a process by which search engine analyze and store the content after crawling the page.
Ranking: This word indicates the position of the website or webpage in the search engine result pages.
Conclusion
Developing a WordPress website involves a systematic approach that combines technical skills with marketing strategies. For digital marketers in Calicut, leveraging these steps will help create a robust online presence that effectively engages the target audience and drives business growth. By focusing on user experience and utilizing the right tools and plugins, you can maximize your website’s potential.